E-commerce
More visitors isn't enough. Your shop has to sell better.
YA Digital brings acquisition, site and conversion together: Shopify and WooCommerce, product feeds and Google Shopping, SEO, CRO, tracking and email integrations. One party overseeing the whole path from click to repeat purchase.
Approach
Product feed & data quality
Titles, attributes, categorisation and availability determine how visible and how profitable your Shopping and Performance Max campaigns are.
Acquisition
Google Ads and organic visibility at product level, steered on margin per product group rather than blended ROAS.
E-commerce SEO
Category pages treated as commercial landing pages, filter structures without indexation problems, and product data that answers search intent.
Conversion & checkout
Removing friction across product page, cart and checkout. Small conversion rate gains almost always beat extra ad budget.
Measurement
Enhanced conversions, server-side measurement where needed, margin-based conversion values and consistent data between platform and ad channels.
How we work
- 01
Analysis
Assortment, margins, traffic sources, funnel loss and data quality.
- 02
Architecture
Category and product structure that customers and search engines both follow.
- 03
Acquisition
Shopping, Performance Max and organic visibility on buying intent.
- 04
Feed
Titles, attributes, segmentation and exclusions that make the feed profitable.
- 05
Conversion
Product page, cart and checkout: friction out, clarity in.
- 06
Measurement
GA4, e-commerce events, server-side where needed, with correct product values.
- 07
Retention
Email and automation hooks so a first order isn't the only one.
What you get
- Feed audit and optimisation
- Shopping and Performance Max
- E-commerce SEO
- CRO at product and checkout level
- Measurement by margin and product group
- Quarterly growth plan
More visitors won't fix a conversion problem.
On a shop with a weak product page, extra traffic only grows the loss. So we look at where revenue leaks first.
- Product page
- Thin information, weak photography or unclear delivery costs more revenue than any bid strategy.
- Checkout
- Forced accounts, surprise shipping costs and slow steps are the most expensive parts of your shop.
- Feed quality
- Shopping only pays once titles and attributes are right. That's work, not a setting.
- Margin per product
- Not every product belongs in your campaigns. Excluding often beats scaling.
- Measurement
- Without reliable e-commerce tracking, every ROAS in your dashboard is an assumption.
- Repeat purchase
- Channels that only buy new customers cost more than channels that reactivate existing ones.
Frequently asked questions
Do you work with specific platforms?
We're platform-agnostic. What matters is whether the platform supports your growth plans technically and commercially.
Proof
E-commerce — cases
Premium fashion retailer
A premium women's fashion retailer faced limited organic visibility, an outdated shopping experience and high paid acquisition costs.
B2B SaaS platform
A project management platform struggled with low brand awareness in a crowded market, poor lead quality and communicating its distinct value.
Local healthcare practice
An established healthcare practice was hard to find online. Its mobile website was outdated and patients could not book appointments online.
Ways of working
Project
A one-off engagement with a clear endpoint: a website, an audit, a new account structure.
Fixed scope, fixed price, delivered result.
Monthly
Ongoing growth: SEO, Google Ads management or content production.
A fixed monthly fee based on scope and pace, cancellable monthly.
Custom
Several disciplines at once, or work that doesn't fit a standard shape.
A combined arrangement based on scope and priority.
Fees depend on scope, pace and complexity, and are only quoted once the scope is clear. We don't publish indicative prices that don't hold up in practice.
Client feedback is published only once it's real and cleared for attribution. Until then this space stays deliberately empty.
Why YA Digital
No agency layer. A specialist accountable for the outcome.
Direct contact
You work directly with the specialist doing the work. No account manager in between.
Strategy first
We don't launch a campaign or build a page without understanding what the business needs.
Performance
We steer on commercial outcomes: enquiries, orders, customer value. Not impressions.
Technology
Marketing, website, data and automation come together here instead of across three suppliers.
Transparency
You hear what works, what doesn't and what we advise against — including advice not to do something.
Not sure this is the right channel for your business? That's exactly the conversation we prefer to have — including advising against something.
Ready to grow digitally?
Tell us where you want to go. We'll map out what it takes to get there.