E-commerce & retail · 6 months
Premium fashion retailer
A premium women's fashion retailer faced limited organic visibility, an outdated shopping experience and high paid acquisition costs.
- Organic traffic
- +300%
- Revenue growth
- +250%
Results as previously reported. Not a guarantee of future results.
Strategy
Combine SEO, conversion optimization and retention: improve discovery, simplify the purchase journey and engage existing customers more relevantly.
Execution
Technical SEO and keyword research, a mobile-first redesign, product and checkout testing, visual social content and segmented email flows including abandoned-cart recovery.
Insight
The approach combined visitor acquisition with an improved shopping experience and follow-up beyond the first visit.